Pride Month is considered to be an important annual event, one that details the history of the LGBT community finding acceptance in the world. Pride Month is a time for each individual to be proud of who they are and the unique offerings they have to bring to the world. To do our part we have produced a special pride version of the familiar coco bear icon. It's available now on tees, crews, and hoodies. Shop Here. And because each garment is branded with the Coco Bear icon you know that 25% of sales is going directly to help youth mental health in Muskoka through MiND-AID Muskoka..